How We Helped Accounting Forward Close $150,000+ in New Revenue With Cold Email
$150,000+Revenue Generated
125+Qualified Leads Generated
Services
Accounting services for 7-figure restaurants
Industry
Accounting
Headquarters
Minnesota, USA
Company size
2-10 employees
Pre-Engagement Challenges
1. Relied solely on referrals, strategic partnerships, and content marketing.
2. No dedicated outbound system; cold email efforts were sporadic and in-house.
3. Struggled with unpredictable growth in a saturated market.
1. Our Setup
- Built a bulletproof infrastructure with HyperTide, AeroSend, Outlook, and Google inboxes
- Purchased multiple subdomains to protect the main domain and ensure consistent deliverability
- Achieved zero deliverability issues over 5+ months of outreach
- Used Instantly to send 500–1000 emails per day at scale
2. The Data
- Used Clay + Serper.dev workflows to scrape fresh contacts directly from Google Maps
- Leveraged AI agents to qualify restaurants making $1M+ in revenue
- Enriched data to find restaurant owners and verified work emails
- Built a database of tens of thousands of untouched, high-quality leads
3. The Messaging
- Crafted outreach that looked nothing like traditional accounting emails
- Personalized every email with details like cuisine type, employee count, and city
- Used tailored lines and subtle humor to stand out in a crowded market
- Ensured every prospect felt the email was written just for them
Results
3–5Meetings Booked per Week
5New Clients Closed
5%Reply Rate
125+Qualified Leads Generated
$150,000+Total Revenue
5XROI
5 MonthsTimeframe
Testimonial
I just signed 3 new clients in 3 weeks thanks to their efforts. I love their process and they're always committed to delivering the best ROI.
- Matt Dybing, CEO, Accounting ForwardOutcome
- 125+ qualified leads generated in 5 months
- 3–5 meetings booked per week, consistently
- 5 new clients closed, each valued at ~$30,000 in lifetime value
- $150,000+ in new revenue generated, with more deals in the pipeline
- Achieved a 5% reply rate, outperforming the 1% industry average by 5x
Key Takeaways
- Infrastructure First: Bulletproof deliverability setup enables consistent outreach at scale
- AI-Powered Targeting: Clay + Serper.dev workflows can find high-quality, untouched leads
- Personalization Wins: Detailed personalization beats generic accounting outreach every time