How Br8kthru Landed Strategic Meetings in a Market Where Everyone Gets Ignored
74Leads Generated
$500k+Pipeline Revenue
Services
Br8kthru helps ambitious marketers at large manufacturing companies, distributors, and tech companies (all above 200 employees) generate demand, build their brand, and drive measurable pipeline growth.
Industry
Business Consulting
Headquarters
Saint Paul, Minnesota
Company size
~20 employees
Pre-Engagement Challenges
1. Relied mostly on referrals and networking events.
2. Struggled with unpredictable client acquisition.
3. Previous cold outreach vendor delivered low-quality leads and wasted their time.
4. Target market (large B2B companies) is notoriously difficult to land.
The Challenge: Bad Leads, Wasted Time, and No Predictability
Br8kthru knew outbound could work. But it needed to be done with precision.
1. They were tired of:
- Getting intro calls with unqualified prospects
- Chasing companies that would never convert
- Having no control over pipeline growth
How Br8kthru Landed Sales Meetings with Major Mid-Market Companies
1. Cold Email Infrastructure Built to Scale
- Setup: Google, Outlook, and Hypertide for clean sending
- Deliverability: SPF, DKIM, DMARC, MX aligned
- Rotation: New inboxes warmed for 3 weeks and rotated weekly
- Volume: 26,000 emails over 3 months - with zero domain issues
2. Hyper-Specific Targeting via Clay
- Built lead lists by industry, state, and headcount
- Example segment: "Manufacturing companies with 200+ employees in Minnesota"
- Clay used to enrich contact info and confirm decision-maker titles
- Focused exclusively on U.S.-based manufacturing, distribution, and tech companies
3. 10+ A/B Tested Copy Variants
- Created over 10 unique message angles
- Each sequence = 3 touchpoints
- Re-engagement at 90 days with new positioning
4. Value-First Lead Magnet with Personalized Competitor Teardowns
- Step 1: Used Clay to identify a top competitor for each prospect
- Step 2: Sent a cold email offering a competitive strategy breakdown while mentioning their top competitor
- Step 3: If interested, Br8kthru's sales leader recorded a personalized Loom video
- This led to more booked calls and deeper trust from the first interaction
- Goal: Make the offer so valuable, they couldn't ignore it
Results
26,000Emails Sent
1.7%Average Reply Rate
74Leads Generated
$500k+Pipeline Revenue
3 MonthsTimeframe
Testimonial
After vetting dozens of outbound partners and trying our hand at bringing it in-house, we decided to work with Grow Surely because of the attentive team and their transparency in the process. The team gave us realistic timelines and goals for our campaigns, and everything was executed on time, as promised. Our results have been far and away better than what we were doing on our own, and the team continues to work with us to refine and improve our efforts.
- Ashley Flitter, VP of Operations, Br8kthruKey Takeaways
- Precision Targeting: Focus on specific industries and company sizes for better qualification
- Value-First Approach: Personalized competitor analysis as lead magnet
- Infrastructure Matters: Clean sending setup across multiple platforms ensures deliverability