How Bullseye Fixed Deliverability and Got Back in the Game
90Leads Generated
100%Deliverability for 6+ months
Services
A walkthrough, coaching, and feedback platform built specifically for schools. It helps instructional leaders improve teacher performance, increase student test scores, and create a culture of growth, all backed by actionable data
Industry
EdTech / SaaS for K-12 Schools
Headquarters
Ohio
Company size
~15 employees
Pre-Engagement Challenges
1. Previously relied on paid ads and in-house cold outreach via HubSpot.
2. Cold email used to bring in 10+ meetings/month.
3. In 2024, deliverability collapsed, and all outbound activity stopped.
4. Frustrated, stuck, and unsure how to fix the issue without risking their domain reputation again.
The Challenge: Deliverability Crashed Their Outbound Engine
1. They just couldn't get into the inbox
- Bullseye knew how to write good cold emails. They had the list. They had the offer. They just couldn't get into the inbox
- HubSpot's infrastructure killed their sending reputation. Even after stopping, nothing worked. And their team didn't have time to learn modern email infrastructure from scratch
- They needed a partner to own one job: Make sure every email actually gets delivered
The Solution: A 5-Star Cold Email Infrastructure, Built for Scale
1. A Deliverability-First System
- We didn't touch their list. We didn't write their copy. But we gave them the best technical setup in the game.
- Email accounts across Google, Microsoft, Hypertide, and Aerosend
- 3-week warmup protocol before any campaigns went live
- SPF, DKIM, DMARC, MX records fully aligned
- Full variant diversification using spintax to prevent spam filters
- No links in the copy to reduce flags
- Biweekly deliverability check-ins with our in-house expert
- Proactive reputation monitoring, always one step ahead
- The result? Not a single deliverability issue. Every message hit inboxes consistently
Results
32,300Emails Sent
2.5%Average Reply Rate
90Leads Generated
100%Deliverability for 6+ months
5 MonthsTimeframe
Testimonial
Grow Surely got us up and running quickly, and we started seeing some exciting wins within the first month. Grow Surely has significantly improved our ability to reliably reach our audience.
- Andrew Crystal, Head of Brand, Bullseye for SchoolsKey Takeaways
- Deliverability First: Technical infrastructure is the foundation of successful cold email
- Infrastructure Over Copy: Sometimes the problem isn't the message, it's the delivery system
- Proactive Monitoring: Regular check-ins and reputation management prevent deliverability crashes