How Email Magic Got 55 Meetings After Being Rejected by Other Agencies
55Meetings Booked
152Leads Generated
Services
Live, interactive training for SDRs and white-collar teams to improve email communication for sales and customer service
Industry
Sales & Communication Training
Headquarters
Wisconsin
Company size
1
Pre-Engagement Challenges
1. Tried cold calling, cold outreach, and Apollo, not a single lead.
2. Even Belkins, a major outbound agency, turned him down, saying his offer wouldn't convert.
3. Recently quit his job. Needed traction. Fast.
4. No predictable way to generate conversations or meetings.
The Challenge: Total Silence: No Replies, No Meetings, No Hope
Rustin was stuck.
1. Total Silence: No Replies, No Meetings, No Hope
- He had the expertise and product, but couldn't get anyone to listen
- Every outreach channel failed. Cold calls. Cold emails. Even outsourcing. Zero traction. No replies.
- He was under pressure to make his new venture work, but couldn't break through the noise.
The Solution: A No-Pitch, Podcast-First Outbound Funnel
1. Enterprise-Grade Deliverability
- Inbox Setup: Multi-provider strategy (Google, Outlook, Maildoso) to avoid spam folders
- Warm-Up & Rotation: Continuously warmed up and replaced underperforming inboxes to keep open rates healthy
- Infrastructure: Full SPF, DKIM, MX, and DMARC authentication
2. Hyper-Targeted Outreach with Clay
- ICP Breakdown:
- Sales Directors at mid-sized to enterprise tech companies
- Learning & Development leads at companies with 200–5000+ employees
- Targeting Strategy:
- Scraped thousands of contacts from LinkedIn
- Enriched every record using Clay to verify decision-maker status
- Ensured zero wasted outreach on junior roles or non-buyers
3. Lead Magnet: Podcast Invitation
- Copywriting Approach: 4 tailored scripts with one shared strategy - Invite first, sell later
- We invited prospects to appear on a podcast about modern email communication
- No mention of the product in the cold email, just a genuine invitation to a fun, low-pressure conversation
- Sales pitch only came after trust was built on the call
- Sequencing: 3 follow-ups over 14 days, 90-day re-engagement sequence with fresh angles
Results
34,000Total Emails Sent
2.5%Reply Rate
152Leads Generated
55Meetings Booked
2 MonthsTimeframe
Testimonial
I've been working with Grow Surely for over 3 months now and they're really nailing it out of the park. The work they've been consistently doing has completely saved my business, and I am extremely thankful to have them as a part of my team! I keep on promoting them every day.
- Rustin Schroeder, Founder, Email MagicKey Takeaways
- If No One's Listening, Stop Pitching: A podcast invite created instant traction where cold pitches had failed
- List Quality = Everything: Clay-powered data enrichment helped us find decision-makers, not dead ends
- Believe in the Process: Rustin took a huge risk. Within 30 days, it was already paying off