How JARS Digital Scaled Predictable Revenue in a Saturated Market
$150,000+Revenue Generated
6XROI
Services
End-to-end demand generation, including content strategy, lead nurturing, and pipeline optimization
Industry
B2B SaaS Demand Generation
Headquarters
North Carolina
Company size
2-10 employees
Pre-Engagement Challenges
1. Relied solely on referrals, strategic partnerships, and content marketing.
2. No dedicated outbound system; cold email efforts were sporadic and in-house.
3. Struggled with unpredictable growth in a saturated market.
The Challenge: Outbound Chaos in a Noisy Market
JARS Digital faced two critical hurdles:
1. Cold Emails Were Failing
- No infrastructure for deliverability: Emails drowned in spam or ignored
- Time constraints made DIY outreach unsustainable
2. No Strategic Targeting
- "Spray-and-pray" tactics yielded 0% predictability
- No system to leverage their existing case studies for credibility
The Solution: A 3-Step Framework for Scalable Outbound
1. 100% Deliverability Setup
- Email Infrastructure: Split across 3 providers (Google Workspace, Outlook, Maildoso) to avoid spam traps
- Rotation Strategy: Replaced underperforming mailboxes with pre-warmed backups to maintain inbox placement
- Technical Edge: SPF/DKIM/MX/DMARC authentication and domain warming for trust
2. Hyper-Targeted Campaigns with AI & Clay
- Audience Segmentation: Used Clay to filter prospects by:
- Industry (e.g., cybersecurity, CRM, ERPs)
- Company size (50-200 employees)
- Revenue ($1M+)
- AI-Driven Personalization: Deployed AI agents to craft tailored messaging at scale
- Sequencing: 3-4 email sequences, re-engaging cold leads after 3 months with fresh angles
3. Social Proof That Converted
- Case Study Matching: Repurposed existing case studies, aligning them with prospects' niches
- Example: For a cybersecurity prospect, highlighted work with Rangeforce ("80k MRR added in 2 months")
- Message Framework: "Hey [Name], we helped [Similar Company] solve [Specific Pain Point]. Since you're in [Industry], let's discuss how we can replicate this for you."
Results
77,000Total Emails Sent
2.2%Reply Rate
193Leads Generated
86Meetings Booked
$150,000+Total Revenue
6XROI
9 MonthsTimeframe
Testimonial
Here to say that these guys are the real deal! Through their efforts, we landed a great client in 14 days, with a couple more already in pipeline. I love working with Grow Surely.
- Jason Spooner, President, JARS DigitalKey Takeaways
- Deliverability First: Rotate providers and warm domains to avoid spam
- Niche Down or Lose Out: Hyper-targeting with tools like Clay + AI beats spray-and-pray
- Social Proof > Self-Promotion: Let past wins sell for you