How Recruitful Landed $100K+ in Revenue by Targeting Only Companies Actively Hiring
$100,000+Revenue Generated
6X+ROI
Services
Helping companies fill technical roles faster with pre-vetted talent
Industry
Recruiting & Staffing
Headquarters
Florida
Company size
~15 employees
Pre-Engagement Challenges
1. Cold outreach used to work - but results dropped drastically.
2. Tried to manage campaigns in-house, but lacked the systems and bandwidth to scale.
3. Deliverability was tanking, and inbox placement was unpredictable.
4. Unsure how to find the right agency - so they hired two and planned to fire one after testing.
The Challenge: Deliverability Dead Ends & No Predictable System
Recruitful needed an outbound partner they could trust to own the channel.
1. They didn't just want email volume. They needed:
- Clean deliverability
- Laser-focused targeting
- A tone that didn't feel like pushy recruiting spam
The Solution: Trigger-Based Prospecting at Scale
1. Clean Email Infrastructure Setup
- Multi-provider system: Google Workspace, Outlook, Maildoso
- Inbox rotation: Underperformers replaced weekly
- Deliverability stack: SPF, DKIM, MX, and DMARC - fully aligned
- Goal: Keep inboxes warm and reputation clean
2. Trigger-Based Targeting with Clay
- Core Insight: Only reach out to companies actively hiring on LinkedIn → No more guessing. Just precise outreach to the right person, at the right time.
- Examples:
- If someone was hiring a software engineer, we reached out to that person
- Clay enriched the data so we could mention the exact role and requirements in the email
- Result: Every single email felt manually written
- Industries Targeted:
- Tech
- Accounting
- Construction
- Sales
3. Laid-Back Copy That Actually Gets Read
- Email Strategy:
- 2 distinct, low-pressure scripts
- Acknowledge common objections (like agency fees)
- Friendly tone - no jargon, no hard pitch
- Example CTA: "Want to meet a few A-players?"
- Follow-ups:
- Included social proof (e.g. '82% of our candidates reach second-round interviews')
- Sequenced over 2 weeks, with re-engagement after 90 days
Results
44,000Total Emails Sent
3.9%Reply Rate
74Leads Generated
34Meetings Booked
3+Deals Closed
$100,000+Total Revenue
6X+ROI
Outcome
- Recruitful tested us against another outbound agency.
- After just 3 months, they fired the other one.
- We now own the channel.
Key Takeaways
- Triggers Win: Reaching out when companies are actively hiring > cold guessing
- Tone Matters: Casual, friendly copy outperforms generic recruiting emails
- Right Place, Right Time: Predictable revenue happens when you stack timing with personalization