Case study / Marketing consulting

How we helped Br8kthru build $500K+ pipeline from a mid-market everyone ignores

A marketing agency that needed precision, not volume. $500K+ pipeline built in 3 months from a market everyone else gets ignored in.

"After vetting dozens of outbound partners and trying our hand at bringing it in-house, we chose Grow Surely for their attentive team and transparency. They gave us realistic timelines, executed on time, and our results have been far better than what we were doing on our own."

Ashley Flitter
Ashley Flitter VP of Operations, Br8kthru
$0 Pipeline revenue
0 Qualified leads
0 Average reply rate

Demand generation and brand building for ambitious marketers at large manufacturing, distribution, and tech companies.

Industry

Marketing consulting

Headquarters

Saint Paul, Minnesota

Company size

Around 20 employees

// The challenge

Bad leads, wasted time, no predictability.

Br8kthru knew outbound could work, but it had to be done with precision. Their target market, large B2B companies, is notoriously difficult to land.

01

Unqualified intro calls

Previous outbound efforts produced calls with prospects who would never convert. Time was the most expensive cost.

02

Burned by another vendor

Their last cold outreach vendor delivered low-quality leads. Br8kthru needed someone who could vet quality before the call, not after.

03

Hard-to-reach mid-market buyers

Targeting 200+ employee manufacturing, distribution, and tech companies meant cutting through more noise than most outbound programs face.

// The approach

Precision targeting plus value-first lead magnets.

Hyper-specific industry filtering, plus personalized competitor teardowns as the cold email hook.

// 01

Setup & deliverability

  • Sending stack across Google, Outlook, and HyperTide
  • SPF, DKIM, DMARC and MX aligned on every domain
  • New inboxes warmed for 3 weeks then rotated weekly
  • 26,000 emails sent over 3 months with zero domain issues
// 02

Data & targeting

  • Lists built by industry, state, and headcount
  • Example segment: manufacturing companies with 200+ employees in Minnesota
  • Clay enrichment confirmed decision-maker titles before any send
  • Focused exclusively on U.S. manufacturing, distribution, and tech
// 03

Messaging & lead magnet

  • 10+ A/B tested copy variants, 3 touchpoints per sequence
  • Re-engagement at 90 days with new positioning angles
  • Cold email offered a competitive strategy breakdown referencing the prospect's top competitor
  • If interested, Br8kthru's sales leader recorded a personalized Loom video
// The results

Three months in mid-market.

Precision targeting plus personalized lead magnets, compounding into pipeline.

0
Total emails sent
0
Average reply rate across campaigns
0
Qualified leads generated
$0
Pipeline revenue created
0
A/B tested copy variants
0
Qualified leads booked per week
// The outcome

From wasted intro calls to strategic mid-market pipeline.

The 3 month program rebuilt Br8kthru's outbound around quality, not volume.

  • 74 qualified leads at large manufacturing, distribution, and tech companies
  • Over $500,000 in pipeline revenue created across 3 months
  • Personalized Loom-based lead magnet now anchored in their sales motion
  • Precision-targeting playbook owned by the Br8kthru team
  • Trust restored in cold email after a previous bad vendor experience
  • An always-on mid-market outbound channel running into 2026
// Key takeaways

What made this work.

// 01

Precision targeting wins

Focusing on specific industries and company sizes for better qualification beat broad targeting at every metric.

// 02

Value-first lead magnets close

A personalized competitor teardown as the offer made the email impossible to ignore. The Loom video sealed it.

// 03

Infrastructure matters

Clean multi-provider sending was the foundation that let the targeting and creative do their job.

// Apply for a free pilot

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