Case study / Sales training

How we helped Email Magic book meetings with Google, Apple, and Microsoft

A solo founder running email communication training for SDRs. Rejected by every outbound agency before us. 55 meetings in two months.

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"I've been working with Grow Surely for over 3 months now and they're really nailing it out of the park. The work they've been consistently doing has completely saved my business, and I keep on promoting them every day."

Rustin Schroeder Founder, Email Magic

0 Meetings booked

0 Qualified leads

0 Average reply rate

Live, interactive training for SDRs and white-collar teams to improve email communication for sales and customer service.

Industry

Sales & communication training

Headquarters

Wisconsin, USA

Company size

Solo founder

// The challenge

Total silence, no replies, no hope.

Rustin had the expertise and a real product, but couldn't get anyone to listen. Cold calls failed. Cold emails failed. Even Belkins turned him down, saying his offer wouldn't convert.

Every channel was failing

Cold calls, cold emails, even outsourcing, all zero traction across the board. He'd just quit his job and needed pipeline fast.

Rejected by other agencies

Major outbound agencies turned him down, claiming his offer wouldn't convert. He needed a partner willing to test a different angle.

No predictable conversation flow

Without a system to start qualified conversations at scale, every week was a new scramble for any kind of meeting.

// The approach

A no-pitch podcast-first funnel.

Instead of pitching the product, we invited prospects to a podcast on email communication. Trust came first, sales came second.

// 01

Setup & deliverability

Multi-provider sending stack across Google, Outlook, and Maildoso
Continuous mailbox warm-up with rotation of underperformers
Full SPF, DKIM, MX and DMARC authentication
Open rates kept healthy throughout the 2-month engagement

// 02

Data & targeting

ICP scoped to Sales Directors at mid-sized to enterprise tech companies
Plus L&D leads at companies with 200 to 5,000+ employees
Scraped thousands of contacts from LinkedIn and enriched via Clay
Verified decision-maker status to eliminate junior-role waste

// 03

Messaging & lead magnet

Podcast invite as the cold email CTA, not a product pitch
Four tailored scripts following one shared strategy: invite first, sell later
Sales conversation only happened after trust was built on the call
3 follow-ups over 14 days with 90-day re-engagement on a fresh angle

// The results

Two months from silence to traction.

A no-pitch funnel that worked where every direct pitch had failed.

Total emails sent

Average reply rate across campaigns

Qualified leads generated

Meetings booked

Qualified meetings per month average

Cold email variant scripts tested

// The outcome

From rejected to booked solid.

A pipeline built on conversations, not pitches.

55 qualified meetings booked in 2 months from a starting point of zero
152 qualified leads added to the pipeline
Podcast invitation funnel proven as a repeatable lead magnet
Founder traction within 30 days, after months of trying everywhere else
Trust-first sales motion now anchors how the business sells
An always-on outbound channel running alongside content efforts

// Key takeaways

What made this work.

// 01

If no one's listening, stop pitching

A podcast invite created instant traction where direct pitches had failed. The content of the cold email matters more than its volume.

// 02

List quality is everything

Clay-powered enrichment helped us find decision-makers, not dead ends. Every wasted email costs deliverability.

// 03

Believe in the process

Rustin took a real risk on outbound after being rejected elsewhere. Within 30 days, the bet was paying off.

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