How we helped Follosoft close $160K+ from snow removal
A Montreal-based SaaS targeting snow removal companies across the U.S. and Canada. $160K+ in closed revenue and a 4X ROI in four months, from a contact list that did not exist before we built it.
A field service SaaS built for snow removal operators across the U.S. and Canada.
Industry
SaaS / Field service
Headquarters
Montreal, Quebec, Canada
Company size
11 to 15 employees
A market that no one had ever properly built.
Follosoft's growth depended entirely on hiring more salespeople, but the bigger problem was upstream: snow removal companies are not in any standard B2B database. Before Follosoft could sell, someone had to actually find them.
Growth tied to headcount
Every dollar of new revenue required a new sales hire. Expensive, slow to scale, and impossible to predict without adding a channel that did not depend on humans dialing.
No in-house AI outbound
The team was strong at the work itself but had no clear path to building an AI-powered outbound system internally. They needed someone to operate it end to end.
The contact list did not exist
Snow removal operators are not on Apollo or ZoomInfo in any useful way. Building a clean, geo-targeted contact list across the U.S. and Canada was a real project of its own.
Scrape the market, then multi-channel it.
A custom contact list built from scratch, multi-channel outreach combining email and phone, and tight iteration on every variable that mattered.
Setup & deliverability
- Google Workspace and Outlook mailboxes used in rotation
- Multiple sending domains warmed up before any volume
- Inbox placement monitored daily across seed accounts
- SPF, DKIM and DMARC configured per domain
Data & targeting
- Serper.dev scrape of Google Maps for snow removal operators across the entire U.S. and Canada
- Filtered to cities and regions with real snowfall
- AI enrichment to surface the owner or decision maker directly
- Multi-source enrichment to confirm email and direct phone numbers
Messaging & personalization
- 10 different copy variants A/B tested against each other
- Multi-channel sequence pairing email with direct phone outreach
- Sales calls booked straight onto Follosoft's calendar
- Underperforming variants killed inside the first month
Four months of untapped market.
Four to five sales calls a week, three clients closed in the first sixty days, and a 7% reply rate across an audience that had never been emailed before.
From hiring-led growth to a repeatable engine.
Four months in, Follosoft had a working channel that does not require hiring another rep to scale.
- Over $160,000 in new revenue closed
- First deal landed inside the initial 30 days of the program
- 33 sales calls booked directly onto the team's calendar
- A 7% reply rate across campaigns, in a market that had never been contacted at scale
- A custom contact list across the U.S. and Canada that Follosoft now owns
- An outbound channel running in parallel to the inside sales team
What made this work.
Untapped markets compound
When a contact list has never been emailed, even moderate volume drives outsized reply rates. The 7% reply rate here is the signal of a market in that exact state.
Multi-channel beats single channel
Pairing email with phone outreach is what got sales calls booked directly on the calendar instead of stuck in a reply thread.
Scraping beats databases
No standard B2B database had clean coverage of snow removal operators. Building the list directly from Google Maps was the entire unlock for the program.
Want results like these?
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