Case study / B2B SaaS

How we helped JARS Digital close $150K+ from seven-figure SaaS brands

A demand generation agency built for B2B SaaS. $150K+ in revenue and 86 meetings from cold email over nine months.

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"These guys are the real deal. Through their efforts we landed a great client in 14 days, with a couple more already in pipeline. I love working with Grow Surely."

Jason Spooner President, JARS Digital
$0 Revenue generated
0 Meetings booked
0 Return on investment

End-to-end demand generation, content strategy, and lead nurturing for B2B SaaS.

Industry

B2B SaaS

Headquarters

North Carolina, USA

Company size

2 to 10 employees

// The challenge

Growth tied to luck, not a system.

JARS Digital had a strong reputation and great content, but every new client traced back to a referral or partnership. There was no outbound engine.

01

Pipeline depended on warm intros

Relied solely on referrals, partnerships, and content marketing. Growth slowed every time those channels slowed.

02

No dedicated outbound system

Cold email efforts were sporadic and in-house. Without proper infrastructure, attempts drowned in spam or got ignored.

03

Saturated, generalist market

Every B2B SaaS prospect gets pitched daily. Standing out required precision targeting and a sharper message than spray-and-pray.

// The approach

Three layers of engineered outbound.

Infrastructure, data, and messaging built for B2B SaaS decision makers in cybersecurity, CRM, and ERP segments.

// 01

Setup & deliverability

  • Multi-provider sending stack across Google Workspace, Outlook, and Maildoso
  • Pre-warmed mailbox rotation, replacing underperformers automatically
  • SPF, DKIM, MX and DMARC authentication on every sending domain
  • Domain warming protocols before any campaign went live
// 02

Data & targeting

  • Built ICP filters in Clay layered with industry and tech-stack signals
  • Targeted cybersecurity, CRM and ERP companies with 50 to 200 employees and $1M+ revenue
  • AI-driven personalization at the first line, deployed via Clay agents at scale
  • Multi-source email enrichment with Prospeo, Icypeas and Hunter
// 03

Messaging & personalization

  • Case study matching: aligned existing wins with prospects' niches and pain points
  • Cybersecurity prospects saw the Rangeforce case ($80k MRR added in 2 months); CRM prospects saw a CRM case
  • 3 to 4 email sequences with 90-day re-engagement cycles
  • Framework: 'we helped [similar company] solve [specific pain point], let's discuss yours'
// The results

Nine months of compounding outbound.

Repeatable performance, predictable meetings, and a clear ROI on every dollar spent on the program.

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Total emails sent
0
Average reply rate across campaigns
0
Qualified leads generated
0
Meetings booked
$0
In new revenue closed
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Return on investment
// The outcome

From referral roulette to a predictable engine.

The 9 month program rebuilt how JARS Digital acquires customers.

  • 86 qualified meetings landed on the calendar across nine months
  • Over $150,000 in new revenue closed from outbound alone
  • 193 qualified leads added to the sales pipeline
  • 2.2% average reply rate, beating cold email baselines
  • A repeatable case-study-matching playbook now owned by the team
  • Outbound established as a predictable channel running alongside referrals
// Key takeaways

What made this work.

// 01

Deliverability first

Provider rotation and domain warm-up came before any sending. Volume without inbox placement is just noise.

// 02

Niche down or lose out

Hyper-targeting with Clay and AI beats spray-and-pray every time. The right list closed before the right line did.

// 03

Social proof beats self-promotion

Letting past wins do the selling consistently outperformed brand-led pitches. Case study matching was the unlock.

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