RC
"We landed 7 deals in 5 weeks. I wouldn't have believed it was possible."
Roy Cheran
Founder and CEO, Talent Scout
Case study / Staffing & Recruiting
How we helped Talent Scout close 7 deals in 5 weeks
A Pittsburgh recruiting firm placing marketing talent. 7 deals signed in five weeks from a specialized recruiting outbound workflow most agencies do not run.
$150K+
In closed deals
7
Deals · 5 weeks
5%+
Average reply rate
A recruiting firm placing marketing talent for Pittsburgh-area companies.
Industry
Staffing & Recruiting
Headquarters
Pittsburgh, Pennsylvania
Company size
2 to 10 employees
// The challenge
Selling recruiting to a market that already gets pitched daily.
Marketing recruiters in Pittsburgh are a niche, competitive market. Buyers are slammed, the pitch is generic across every agency, and the actual hiring managers are hard to find at scale.
01
Hiring managers buried in companies
The right buyer for a recruiting firm is the manager hiring the role, not the company HR address. Identifying them in volume is what separates good outbound from bad.
02
Generic recruiting pitch fatigue
Every recruiting firm sends the same email. Hiring managers ignore them by default. Without a hook, Talent Scout would have looked like every other agency in the inbox.
03
Pittsburgh-only, marketing-only
A niche local market with a narrow role focus means a smaller audience. Every outreach has to land, because there is no infinite pool to brute-force through.
// The approach
A recruiting-specific workflow most agencies do not run.
Hiring manager identification at scale, paired with messaging that does not sound like a recruiter.
// 01
Setup & deliverability
- Multi-mailbox sending stack across Google Workspace and Outlook
- Per-domain warm-up, SPF, DKIM and DMARC configured cleanly
- Daily inbox placement monitoring across seed accounts
- Volume tuned for a tight local market rather than mass scale
// 02
Data & targeting
- Specialized recruiting workflow scraping Glassdoor, Indeed and LinkedIn
- Active marketing-role job postings used as the buying signal
- Hiring managers identified by name at every account that was actively hiring
- Pittsburgh-area filter applied to every signal source
// 03
Messaging & personalization
- Messaging that pokes fun at the typical recruiting pitch instead of repeating it
- Role-specific expertise on marketing hires built into every email
- Direct, conversational tone that reads like a peer, not an agency
- Each message tied to the exact open role we surfaced
// The results
Five weeks. Seven signed deals.
A specialized recruiting workflow plus standout messaging turned a five-week sprint into seven closed clients and a reply rate above five percent.
$150K+
In closed deals
7
Deals signed · 5 weeks
5%+
Average reply rate
Marketing
Role focus
Pittsburgh
Geographic focus
Hiring managers
Direct decision-maker access
// The outcome
A niche market, fully converted.
Five weeks of focused outbound produced more closed business than most recruiting firms see in a quarter.
- Seven new clients signed in five weeks
- Over $150,000 in new closed revenue
- A 5%+ reply rate across recruiting outbound (industry typical is 1 to 2%)
- Direct conversations with hiring managers, not gatekeepers
- A repeatable workflow Talent Scout can rerun every quarter
- Pipeline built directly from active marketing-role job postings
// Apply for a free pilot
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