Case study / Staffing & Recruiting

How we helped GRK Unlimited sign so many clients she had to pause campaigns

A Phoenix recruiting firm placing admin and HR talent. $220K+ closed in four months, with so many signed deals at one point we had to stop sending.

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2:53

"I signed so many clients that I had to pause campaigns for a bit."

Rachel Kelly CEO, GRK Unlimited

$0 In closed deals

0 Sales calls · 4 months

0 Average reply rate

A recruiting firm placing admin and HR talent for U.S. companies.

Industry

Staffing & Recruiting

Headquarters

Phoenix, Arizona

Company size

2 to 10 employees

// The challenge

A specialized market with no specialized outbound.

Admin and HR recruiting is a real, well-defined niche, but no outbound playbook existed to reach the people actually hiring for those roles at companies across the country.

Hiring managers buried in HR functions

The right buyer for an admin or HR recruiting firm sits inside HR, but is not the company's published HR address. Finding the right person at scale is the entire game.

Saturated, generic recruiting pitch

HR leaders get pitched by recruiters constantly. A standard outreach blends in and gets archived before it gets read.

Pipeline tied to relationships

GRK Unlimited had a strong network in Phoenix, but scaling beyond it required a system that did not depend on personal intros.

// The approach

Active hiring as the entire targeting signal.

A specialized recruiting workflow finding HR leaders at companies actively hiring admin or HR talent, paired with messaging that does not sound like a recruiter.

// 01

Setup & deliverability

Multi-mailbox sending stack across Google Workspace and Outlook
Per-domain warm-up, SPF, DKIM and DMARC configured cleanly
Daily inbox placement monitoring across seed accounts
Sending volume tuned around the size of the active-hiring signal

// 02

Data & targeting

Specialized recruiting workflow scraping Glassdoor, Indeed and LinkedIn
Active admin-role and HR-role job postings used as the buying signal
Hiring managers identified by name at every account that was actively hiring
Real-time refresh to keep up with newly posted roles

// 03

Messaging & personalization

Messaging that pokes fun at the typical recruiting pitch instead of repeating it
Role-specific expertise on admin and HR hires built into every email
Direct, conversational tone that reads like a peer, not an agency
Each message tied to the exact open role we surfaced

// The results

The good kind of paused campaigns.

Four months of outbound produced more new clients than GRK Unlimited could deliver against. At one point we had to pause sending to let the team catch up.

In closed deals

Sales calls · 4 months

Average reply rate

Role focus

Headquarters

Pipeline saturation reached

// The outcome

More clients than the team could onboard at once.

GRK Unlimited went from referral-driven growth to having to pause outbound because the pipeline was bigger than the team could absorb.

Over $220,000 in new closed deals across four months
Pipeline grew so fast that campaigns had to be paused mid-program
39 sales calls booked with HR leaders actively hiring
A 5%+ reply rate across a notoriously hard-to-reach buyer
Direct conversations with hiring managers, not gatekeepers
A repeatable system GRK can rerun whenever capacity opens up

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