Case study / SEO agency

How we helped Courimo break into the U.S. market

An SEO agency targeting U.S. local businesses. $100K+ closed in two months from a market they had no prior brand or case studies in.

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"Grow Surely is genius. We let them do their magic and they book calls consistently via email, in a market we had never sold into before."

Elie Wahnoun CEO, Courimo

$0 Revenue generated

0 Meetings booked

0 Return on investment

SEO strategies for U.S. local businesses (plumbers, electricians, contractors) to rank first on Google and book more projects.

Industry

SEO for local businesses

Headquarters

Montreal, Canada

Company size

Around 10 employees

// The challenge

No U.S. brand. Hard-to-reach audience.

Courimo wanted to break into a brand new market. Their prospects don't sit at desks, don't check email often, don't want fluff, and Courimo had no U.S. case studies to lean on.

Blue-collar buyers, low email habits

Plumbers, electricians, and contractors don't live in their inbox. The message had to land fast, clear, and with immediate value.

Burned by another outbound agency

Courimo had hired a cold outbound agency before us and got zero results. They were skeptical, burned, and hunting for a partner who could actually deliver.

Zero U.S. social proof

All their case studies were Canadian. They had to land U.S. clients without being able to point to U.S. clients.

// The approach

Local, triggered, hyper-personal.

Two separate sending infrastructures, ultra-local prospecting from Apify and Google Maps, and copy that mentioned the prospect's neighborhood.

// 01

Setup & deliverability

Built 2 separate sending infrastructures with 140 total inboxes
Google Workspace and Outlook mailboxes with a 3-week warmup protocol
Constant inbox rotation to stay ahead of spam filters
Weekly monitoring by our deliverability lead, zero dips across the engagement

// 02

Data & targeting

Apify scraped 100,000+ Google Maps domains for local businesses
Claygent extracted owner names, business type, and ICP confirmation
Multi-source enrichment with Prospeo, Icypeas, Findymail, LeadMagic, Hunter
Targeted U.S. local business owners with 11 to 50 employees, ~1,000 fresh emails per day

// 03

Messaging & personalization

5 unique email angles, each personalized via Clay AI variables
Recycled Canadian case studies positioned as transferable to U.S. operators
PS lines mentioning a local restaurant by name, asking for the prospect's opinion
Follow-ups offering 'want me to call instead?' with their phone number got a 3% reply rate

// The results

Two months in a brand new market.

From zero U.S. brand to closed deals, in eight weeks.

Total emails sent

Average reply rate across campaigns

Qualified leads generated

Meetings booked

In new revenue closed

Return on investment

// The outcome

From burned by another agency to booked U.S. pipeline.

The 2 month program gave Courimo a beachhead in a market they had never sold into.

33 qualified meetings booked with U.S. local business owners
Over $100,000 in new revenue closed from a brand-new market
Canadian case studies successfully repositioned for U.S. relevance
Hyper-local prospecting playbook now owned by the Courimo team
An always-on U.S. outbound channel running alongside their Canadian work
Trust restored in cold email after a previous bad agency experience

// Key takeaways

What made this work.

// 01

Local beats global

Ultra-targeted prospecting on real local business data outperformed generic enterprise outreach. Specificity is the unlock.

// 02

Copy that converts is local

Mentioning a neighborhood restaurant or asking 'want me to call instead?' beat polished pitches every time.

// 03

Case studies travel

Canadian wins repositioned with U.S. context closed U.S. deals. You don't always need local case studies to land local clients.

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