Case study / Recruiting

How we helped Recruitful land $200K+ by targeting active hiring

A technical recruiting firm that needed predictable pipeline. $200K+ closed by reaching out only to companies actively hiring on LinkedIn.

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"Grow Surely for the win!!! We landed Motion as a client in only 3 weeks of outreach."

Amit Dharmani CEO, Recruitful

$0 Revenue generated

0 Meetings booked

0 Return on investment

Helping companies fill technical roles faster with pre-vetted talent.

Industry

Recruiting and staffing

Headquarters

Florida, USA

Company size

Around 15 employees

// The challenge

Deliverability dead ends, no predictable system.

Cold outreach used to work for Recruitful, but results dropped drastically. They needed a partner who could own deliverability and targeting end to end.

Cold outreach was decaying

What used to work in 2022 stopped working in 2024. Reply rates dropped, deliverability tanked, inbox placement got unpredictable.

No bandwidth to manage in-house

The team tried running campaigns themselves but lacked the systems and time to scale. Outbound became a back-burner project.

Trust deficit with agencies

Unsure how to find the right partner, they hired two agencies in parallel and planned to fire one after a 90-day test.

// The approach

Trigger-based prospecting at scale.

Reach out only when companies are actively hiring on LinkedIn. The right person, the right role, the right time.

// 01

Setup & deliverability

Multi-provider sending stack across Google Workspace, Outlook, and Maildoso
Weekly mailbox rotation, replacing underperformers automatically
SPF, DKIM, MX and DMARC fully aligned across every domain
Inbox reputation kept clean across the full engagement

// 02

Data & targeting

Tracked LinkedIn job postings to identify companies actively hiring right now
Clay enrichment surfaced the exact role, requirements, and decision-maker
Industries: tech, accounting, construction, sales
Every email referenced the specific role being filled, so every email felt manually written

// 03

Messaging & personalization

Two distinct, low-pressure scripts that acknowledged common objections like agency fees
Friendly, jargon-free tone instead of pushy recruiting spam
CTA: 'want to meet a few A-players?' not 'book a 30-minute discovery call'
Follow-ups dropped social proof: '82% of our candidates reach second-round interviews'

// The results

Trigger-based outbound, compounding.

Tested against another agency. Within 3 months they fired the other one.

Total emails sent

Average reply rate across campaigns

Qualified leads generated

Meetings booked

In new revenue closed

Return on investment

// The outcome

From parallel-agency test to sole channel owner.

After 3 months of head-to-head competition, Recruitful fired the other agency.

34 qualified meetings booked with companies actively hiring
Over $200,000 in new revenue closed from outbound alone
6+ deals closed across tech, accounting, construction, and sales verticals
3.9% average reply rate, well above cold email baselines
Recruitful fired their other outbound agency after 3 months of head-to-head testing
An always-on trigger-based pipeline running into 2026

// Key takeaways

What made this work.

// 01

Triggers win

Reaching out when companies are actively hiring beats cold guessing every time. Timing is the new targeting.

// 02

Tone matters

Casual, friendly copy outperforms generic recruiting emails. The reader can feel the difference in the first sentence.

// 03

Right place, right time

Predictable revenue happens when you stack timing with personalization. Both alone are not enough.

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